tag:blogger.com,1999:blog-6775918575844932993.post7501765034892886236..comments2023-10-30T04:46:22.935-07:00Comments on TNIV Truth: Philemon 6: TNIV improves on NIVR. Mansfieldhttp://www.blogger.com/profile/12333586197235312918noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-6775918575844932993.post-68969328086223911792007-07-27T10:37:00.000-07:002007-07-27T10:37:00.000-07:00"To what extent do Zondervan have a monopoly on TN...<I>"To what extent do Zondervan have a monopoly on TNIV in America?"</I><BR/><BR/>Peter, from what I have observed, if you go to a store to buy a TNIV, it's virtually all Zondervan. I've never seen an IBS Bible in a store. You can get them through catalogs and on the internet. And Cambridge, though known among pastors and scholars, has very little presence with the common people.<BR/><BR/>I'd love to see some competition for Zondervan. It seems to me they're holding down sales of the TNIV by not marketing it agressively.GZimmyhttps://www.blogger.com/profile/00343987749136219839noreply@blogger.comtag:blogger.com,1999:blog-6775918575844932993.post-1952308781327497782007-07-27T02:24:00.000-07:002007-07-27T02:24:00.000-07:00one day when the ESV is outselling the NIVRick, in...<I>one day when the ESV is outselling the NIV</I><BR/><BR/>Rick, in general I agree with you. But I don't think ESV will ever outsell NIV, or NIV and TNIV together. That is because ESV appeals only to a certain relatively small sector of the church market, and because (however good the marketing) it just does not have the stylistic qualities needed to become popular beyond where it is being strongly promoted. Many of the kinds of people who now buy NIV would never go for ESV, both because of its sectarian basis and because of its poor style. Perhaps Zondervan are counting on this. I don't think they should, because a third product might take the large market share - perhaps HCSB, NLT, or something new like ISV when it is complete.<BR/><BR/>To what extent do Zondervan have a monopoly on TNIV in America? It seems that IBS and Cambridge can sell TNIV editions in USA. Would anyone else be allowed to break into the market with innovative TNIV editions? Someone doing that might at least sting Zondervan into competing more aggressively.Peter Kirkhttps://www.blogger.com/profile/13395635409427347613noreply@blogger.comtag:blogger.com,1999:blog-6775918575844932993.post-76976919494026365332007-07-26T10:41:00.000-07:002007-07-26T10:41:00.000-07:00Actually, Zondervan could limit publication of the...Actually, Zondervan could limit publication of the NIV to simply one edition and it would still be within their agreement.<BR/><BR/>The real question is why they are sticking with the NIV <I><B>OVER</I></B> the TNIV.<BR/><BR/>The short answer is money, but it's certainly not smart thinking for the longterm. Ultimately, they are shooting themselves in the foot. And one day when the ESV is outselling the NIV, and the TNIV ranks about number nine, Zondervan will only have themselves to blame.R. Mansfieldhttps://www.blogger.com/profile/12333586197235312918noreply@blogger.comtag:blogger.com,1999:blog-6775918575844932993.post-29822430064418194512007-07-25T08:32:00.000-07:002007-07-25T08:32:00.000-07:00Why oh why are Zondervan sticking to their agreeme...Why oh why are Zondervan sticking to their agreement not to replace the NIV? They were bullied into it and should simply renague on the arrangement.Nick Mackisonhttps://www.blogger.com/profile/12267420388000438608noreply@blogger.comtag:blogger.com,1999:blog-6775918575844932993.post-44415518367563547602007-07-25T08:00:00.000-07:002007-07-25T08:00:00.000-07:00Which makes it all the more frustrating to see "ne...Which makes it all the more frustrating to see "new" editions of the NIV seemingly on a weekly basis.<BR/><BR/>Every person I know that has switched to the TNIV couldn't ever imagine returning to use the NIV, the TNIV is that much better.<BR/><BR/>It reads better, is more accurate and doesn't exclude half the population from some very key verses...come on Zondervan get with the program!Jerryhttps://www.blogger.com/profile/12181670734706779068noreply@blogger.com